SEII provides the Strategic Planning services organizations require to succeed now and into the future. SEII collaborates with organizations to ensure their events support their strategic goals and objectives.
IDENTIFY WHERE AN ORGANIZATION IS IN ITS CHANGE CYCLE.
STRATEGIC PROCESS DEVELOPMENT
ASSESSMENT OF STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS
ASSESS THE ENVIRONMENT
(INDUSTRY, OTHER INDUSTRIES THAT AFFECT OUTCOMES, GLOBAL PREDICTIONS, TRENDS, TECHNOLOGY, ECONOMIC, POLITICAL)
IDENTIFICATION - ISSUES FACING THE ORGANIZATION
STRATEGY DEVELOPMENT - ISSUES MANAGEMENT PLAN
DEVELOPMENT OF A VISION FOR THE FUTURE
HOW TO IMPLEMENT, MEASURE AND UPDATE THE STRATEGIC PLAN EFFECTIVELY
It is important to understand that planning events is different than “event design”. Planning attends to the logistical details required to deliver an event. Event Design is the “blueprint” which ensures an event is a vital communication and strategic tool for an organization.
Event Design includes:
DISCOVERY AND COLLECTION
SEII needs to understand an organization’s strategic vision. SEII will review in detail the organization’s strategic objectives and goals, where the organization is at in their execution of their vision as well as current environmental issues. Consultation includes meetings with senior decision makers and departments
MESSAGING STRATEGY DEVELOPMENT
what and how messages will be delivered (includes who, what, where, when and why). The establishment of a detailed event communication strategy which builds on the organizations communications continuum
Development of innovative concepts that support the achievement of their strategic goals and objectives.
STRATEGIC EVENT PLAN
A clear and concise plan so the organization can effectively execute the event design. Outlining clearly the critical success factors, measurement tools, and implementation plan.